How We Gave 'Mini Munchkins' A Full Branding And Copy Package | Case Study
- BOBz
- Jul 4
- 4 min read
Challenge: | Mini Munchkins is a party rental service that was starting from scratch. They needed an entire visual identity, an online store, and a foothold in the Dutch market. |
Solution: | We created a logo, branding package, and website, and wrote their Dutch copy. This helped Mini Munchkins launch their beautiful and professionally looking business. |
Mini Munchkins isn't your regular party rental service. They create a personal, magical, and elevated experience. As a company just starting out, they needed everything, from a logo and brand guide to a website. Oh, and they are based in Amsterdam, which meant their website also needed to be available in Dutch. So, what did we do? We set them up with a complete branding package, created their website, and localised their content in Dutch.
Get To Know Mini Munchkins
Mini Munchkins' philosophy is that every occasion deserves a special touch. Every person is unique, so their celebrations deserve to be just as personal. This is where Mini Munchkins comes in. They aim to provide stunning, high-quality equipment that can be customised for any occasion.
At the same time, they want to make sure that everyone is safe while having fun. This is why they pride themselves on having equipment that's certified and tested according to strict safety measures. The result: a beautiful party experience with a high-end touch.
This project was particularly fun for us to take on because we were starting from the ground up. We were not only asked to help with the branding and copy, but also with the web design. This meant we had the freedom to develop the website, logo, and brand voice simultaneously, and make sure everything was cohesive and harmonious.
Developing The Logo
The most important part of developing Mini Munchkins' visual identity was to communicate clearly what the company stands for. For this, we needed to have an introduction session and get to know the company more personally. This was just as important for making the logo as for developing the brand voice later on.
As always, we started with some basic questions, like:
What is Mini Munchkins' goal as a brand?
What type of service do they want to provide?
How would they describe themselves in 3 words?
That last question is the most telling. It distils what the company stands for in a way that is easy for us to refer back to. This is the answer we got:
Personal | Friendly | Professional |
With the questions answered, the goal was clear: create a visual identity that feels both fun and professional.
We started out with 3 logo options. Each version conveyed varying degrees of fairytale whimsy, elegance, and classiness. This was a good test for us to see what the right balance between the various elements was.
In the end, the castle logo leaning more towards a high-class feeling won out.
Creating The Brand Guide
Now that we knew how to balance the elements of playfulness and professionalism, it was time to develop Mini Munchkins' brand guide. When choosing the colours, we also wanted to make the branding feel gender-neutral. This is why we incorporated both pink and blue. The addition of dark blue brought back that bespoke, high-class element.
Another fun part of developing the brand guide was coming up with the brand elements. The logo already had little circles on top of the 3 spires of the castle. We took this detail and created it into a pattern that echoes throughout the branding. The round shapes also brought some playfulness back to the forefront.
We also had to take advantage of the fun alliteration in Mini Munchkins' name. For that, we created a pattern that evokes a sense of movement. And, just because we couldn't resist, we added a small brand mark, centred around the double M of the company's name.
Finally, we equipped Mini Munchkins with 2 typefaces. One typeface would be used for headings and another for general use. The general typeface is also the same as the typeface in the logo. This helps the website text effortlessly tie in with the logo.
Localising The Website In Dutch
A major part of this project was the Dutch version of the Mini Munchkins website. This company is based in Amsterdam and operates across the Netherlands. Having the information in Dutch was important for them to reach their target audience.
As with developing the logo, we had to have a strong understanding of the brand's voice before jumping into the translations. Website localisation is not just about translating the copy word-for-word. It's about communicating a message most effectively in the target language.
So, what did we do? We looked back at our notes from our introductory meeting with Mini Munchkins and reminded ourselves of the brand's 3 core descriptors:
Personal | Friendly | Professional |
With this in mind, it was time to get writing. We researched how other Dutch companies refer to their equipment to make the product descriptions natural for Dutch users. From then on, it was a matter of crafting the copy according to the brand's voice we developed, while adding a touch of directness, the Dutch are so well-known for.
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